Illustration/Swag design

Since the brand’s launch in 1997, Field Roast has been a pioneer in the plant-based industry by creating flavorful products that satisfy without mimicking the taste of traditional meat and dairy products.

                                                        CREATIVE PROBLEM
Create an illustration to express their originality and heritage in connection to their famous product - vegan sausage. The illustration needs to go on to different platforms.
                                                        CREATIVE SOLUTION
To best mimic Seattle as their originality, Space Needle being Seattle's trademark is chosen as the main role in the illustration. Simple line art and vintage style texture is combined together to represent their heritage and to be versatile in use.

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