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They want a distinctive vintage logo that captures the essence of pets in a unique and endearing way. They're looking for a design that exudes warmth and friendliness while avoiding the clichéd use of dog or cat imagery. Their goal is to convey that they are a dedicated shopping destination for pet owners without resorting to the obvious animal shapes. They want their logo to tell a story of special connections between pets and their owners, and the vintage aesthetic will add a touch of nostalgia to the shopping experience. 

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