Qinglan branding design

Qing Lan Impact is a branch company of Juneng. Juneng is currently the largest single incubation and industrial accelerator in Shenzhen. It has committed to the introduction, project landing, industrialization into China of overseas scientific and technological innovation achievements of global Chinese. It has cooperated with numerous well-known professional technology transfer and innovation service agencies in United States, Israel, United Kingdom, Germany and other countries. There is a Chinese proverb saying, "青出于蓝而胜于蓝“, which means "Indigo blue is extracted from the indigo plant, but is bluer than the plant it comes from", and that is what Qing Lan Impact means. Qing Lan Impact will be as good and even better than Juneng.

CREATIVE PROBLEM

To create a logo that transforms "青出于蓝而胜于蓝" into graphics.

CREATIVE SOLUTION

Qing means greenish blue color and water. Lan means Blue color. So creating water drops that blend into each other represents the brand's originality, history, and value of collaboration, innovation and accountability.

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