Packaging design

'Just when you thought vegan mac and cheese couldn’t get more interesting, Field Roast steps on the scene and mixes things up. I have never been this excited about a vegan macaroni and cheese product.' Field Roast Mac 'n Chao product is chosen as the best vegan products by numerous people, website, organizations. Created over time by divergent parties, packaging is not congruent, relational or representative of our brand currently. Field Roast would like to marry modern design with the Field Roast culture to deliver effective and meaningful communications.

                                                        CREATIVE PROBLEM
Update the Field Roast brand Mac 'n Chao packaging to bring continuity to the set while maintaining our culture. 
                                                        CREATIVE SOLUTION
Given the constraints of minimal space for packaging rebranding, including the restriction on altering the background, color palette, and layout, I employ a minimalist approach, incorporating clean typefaces and geometric lines to achieve a modern aesthetic.
/below are the old packaging/
Here is my final design

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