Lumiere Branding Design

Lumiere is more than just a kids' clothing company; it's a brand that believes in allowing children to shine as brightly as possible. Their mission is to let the kids be the light of the world, and they do this by creating clothing that not only makes them look adorable but also empowers them to express their unique personalities. Lumiere believes that every child is a beacon of creativity, curiosity, and joy, and our clothing collections are designed to reflect that spirit. With Lumiere, you'll find a delightful range of styles that not only keep your little ones comfortable but also celebrate their individuality, making them the true light in our world.

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In crafting their logo, I've incorporated a ligature that beautifully encapsulates their Chinese name's essence, for the Chinese Market. At its heart, this ligature seamlessly melds the elements of the ocean and sun, symbolizing the expansive world of creativity that we embrace. It also embodies the idea of illumination and light. What sets the logo apart is its neutrality, devoid of any childlike or overly playful elements. It exudes a sense of balance and sophistication, mirroring their commitment to a design that resonates with all ages and sensibilities, offering a versatile and timeless representation of the brand.

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