Genuine Branding Design

Genuine aims to integrate pet and their master's live perfectly thru designing products that are logical and aesthetic. Genuine understands the importance of the relationship between pets and their master. Their products are premium material, design driven, suitable for the lifestyle, and convenient to use. Their philosophy is making products that are genuine and integrity caring.

_____________________________CREATIVE PROBLEM

Create identity that carries out their philosophy and brand value. ' I want my customer to know our products are made with genuine attitude, premium material and great taste.'

_____________________________CREATIVE SOLUTION

Create an iconic box with see through structure representing furniture, home, and products. Understanding the love from master to their pets, round san serif font is used to make a friendly tone. Script font carries out the genuine attitude and strong personality. Overall, simple, clean, modern.

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